A lot of businesses, brands, individuals, and influencers found their success on Instagram. Some people landed on their modeling career, endorsements, and many other opportunities just by having millions of Instagram followers. This is because businesses and brands nowadays are looking into influencer marketing which has been doing good in the world of marketing.
So, aside from being able to reach more audience, you also don’t know what opportunities lie ahead if you grow your Instagram account today.
Follow these 10 tips to help you get started!
Establish consistent brand identity
You’ve probably seen a profile on Instagram with a feed that is so cohesive and beautifully laid out, haven’t you? That is all part of what we call ‘brand visual identity’. The colors you use, the fonts, design elements, and filters all contribute to your visual brand. And having consistent brand visuals is what makes you stand out on Instagram.
Use high-quality images
Instagram is all about showcasing images most aesthetically. And the number one thing you have to remember is to only use high-quality images. High-quality images do not only pertain to the size of the image but the content of the image as well. As much as possible, only share images that you originally took and not just some images you see online or from random websites.
Post regularly
Just like any other social media platform, Instagram also requires you to post regularly even just once a day. Posting content regularly so that more people will find your content in and out of the platform.
Stay engaged
Regularly reaching out to other users, people who follow you, your target audience, or any random users will help you to be discovered by other users as well. It also helps you to build a stronger connection with your followers. As you know already, some people are more likely to unfollow you if they see that you haven’t been active in a specific amount of time. So, make sure that aside from posting regularly, you also stay engaged on Instagram.
Post at the best times
To get access to Instagram analytics, you have to switch your account to business. Instagram analytics give you data that will help you see which posts are doing better at what times. By knowing this, you will be able to somehow understand when to post to get the most likes and engagement.
Use hashtags
If you compare a post that uses hashtags to one that didn’t, you will see a significant difference in the number of likes. The post with hashtags gets the most likes than the other. Why? Because hashtags are so powerful on Instagram. People use hashtags to discover content across the platform and if you use the right hashtags for your post, you increase your chance of being discovered and gaining more likes and followers.
Include location
Tagging your location in your posts will help you get discovered on Instagram as well as some people are searching for people or posts in a specific area. Tagging your local location will help you boost your Instagram growth, especially if done consistently.
Get others attention
Tagging other users on your post is also possible on Instagram. Tagging relevant people on your tag will increase your reach because followers of these people will also get to see the post that you tagged them with. Therefore, people who are following relevant users of the people they follow will most likely check your contents and eventually follow you too.
Consider cross-posting
Cross-posting allows you to easily post your Instagram content to other social media platforms such as Facebook or Twitter. Doing so will enable you to do free advertisements of your Instagram account and you can also ask your followers from these other social media platforms to come and visit you on Instagram.
Upload videos to IGTV
Instagram is of course, no longer limited to images. You can also post video content. If less than 1-minute video, you can post it directly to your feed but if more than that length, you can upload them on IGTV. Remember, videos are the most consumed media on social media platforms so it is only reasonable to make use of them on your Instagram as well.
These tips are definitely what you need to get started on Instagram and jumpstart your Instagram success. And by the way, don’t forget to share your IG stories too! Okay!
So, it’s not 10 tips after all. But anyway, good luck with your Instagram journey and let us know how you do! Just follow these tricks and you will never go wrong!