Getting an All-Star LinkedIn profile, sounds so cool right? But does it guarantee you attract the right people?

The answer is no, definitely not!

Getting the All-Star badge only means that you have followed LinkedIn’s suggestions to update your profile and info where necessary but the question is, did you optimize or you just threw words and phrases in there just for the sake of putting something in there?

We all know how powerful LinkedIn is when it comes to networking and connecting people in the business world but without a well-optimized profile, you are definitely missing a lot of opportunities.

Here are 10 things you need to update on your LinkedIn profile right now to attract more business opportunities:

Headshot

You must always update your LinkedIn profile with a recent image of you. Don’t forget to choose the professional-looking ones that somehow speak about who you are and what you do.

Remember, never use an old photo that is maybe taken 5-10 years ago. You want to build your audience trust and having a recent professional-looking photo is just one of the many factors that help build audience trust.

Cover

Your LinkedIn cover should positively showcase who you are and what you do. It should give people who visit your profile an immediate good impression. You can add a high-quality image with words that tell your visitors your title, your tagline, or maybe show an image of your best-selling book, an award that you received, etc; anything that will make you stand out professionally.

Headline

Create a short yet compelling headline. Include your title, your industry, and a short description of what you do. The headline is like your clickbait to compel people to read your summary. Your headline should get the attention of your visitors that it makes them want to know more about you and what you do.

Summary

Now, this is where you get the chance to tell people everything about you and what you do. A summary is where you elaborate on your headline and tell people in detail about what you and what you can offer. In your summary make sure you educate, introduce, prove, and you pitch.

Social proof

LinkedIn has a highlight section where you can embed links, upload short videos and images. This section is where you can showcase your works by embedding your website, your portfolio, or maybe a free download or eBook; anything at all that you want your visitors to get more resources about you. Make sure that you use this section where you compile your social proof about what you do.

Contact information

Make it easy for your profile visitors to find your contact information so they can reach out to you when they want. You can include details on your summary or add info links on the highlight section or you can also add contact details on your LinkedIn cover.

Own your URL

If you haven’t already, make sure that you edit your LinkedIn URL to make it your own. Go ahead and edit your URL by adding your name on it and then add your title, industry, or any keyword at all that will help you appear in search results.

Work History

Make sure your work history is updated with your current title, position, or company. Add in as many details as you can about your role and your accomplishments as this will help build your credibility.

Gather recommendations

The recommendations section is another thing people look into a LinkedIn profile as it has a lot to say about you, what you do and how you do what you do. So, spend time gathering recommendations from your network. You can reach out to your family, friends, colleagues, workmates, and clients and solicit their recommendations and make sure to return the favor.

Create valuable content

It’s time to up your game in LinkedIn by creating valuable content. Make sure you create high-quality graphics or videos and showcase your expertise by creating content that either inspires, educates, or entertains. Keep your target audience in the center of your content because it’s them you want to attract. Serve them with your content. So, start writing quality posts and writing LinkedIn articles today.

There you have it! If you followed the list along, you should have been able to create a LinkedIn profile that is well-optimized and is ready to attract your target audience and business growth opportunities.

Remember, to keep your LinkedIn profile updated, regularly publish valuable content and create genuine connections.