To create a Pinterest shopping campaign that will bring more revenue to your business, combine free shopping tools and shopping campaigns. That is to make sure that you reach the right audience.
Businesses who have used shopping campaigns on top of their organic efforts, get a higher conversion, and positive incremental return on ad spend (ROAS).
Shopping campaigns that deliver!
Here are 3 easy steps for a successful Pinterest shopping campaign:
Step 1: Set up your shop
- Turn your entire product catalog into product pins. Once you have uploaded a catalog, you will have a Shop Tab on your profile which will make it easier for your audience to shop.
- Add a Pinterest tag to your website so you can measure your conversions and optimize your shopping ads for your campaigns and your retargeting efforts.
- Connect your Pinterest Business account to your Shopify store. When these two are connected, your catalog will be automatically added to Pinterest and well your Pinterest tag. Now, your audience can easily shop without having to leave Pinterest.
People love to shop from the brands they trust. That is why you must apply for Pinterest Verified Merchant Program. This will help you and your Pinterest business account become more trustworthy. You will have a “verified” badge on your profile and the ability for enhanced distribution.
Step 3: Optimize your campaigns
Lastly, you have to optimize your shopping campaigns to make sure that you set the right KPIs, put out the right content, and set out a targeted campaign that will help you reach the right audience.Pinterest has definitely revolutionized how people shop and connect to the brands they trust. And if you are a business that wants to reach more people, drive more traffic, boost your sales and conversions and expand your brand awareness, Pinterest is definitely a platform you should consider.Plus, with the platform’s robust marketing and campaign tools and features, you are already set for success.