In the past few years, Instagram has been a fave of most business marketers. It’s a great platform to grow and increase brand awareness, increase following, and do marketing.

From influencers to brands, Instagram has definitely helped people build and establish their businesses online.

Growing your Instagram following and engagement as a brand or business will attract new customers, clients, sponsors, and collaborations from other brands which in return will help grow your business. That is why people would invest time, effort, and money in their Instagram.

But if you are starting, your time and effort are enough to jumpstart your Instagram.

Here are 3 ways that you can do to boost your Instagram growth and engagement:

Initiate More User Generated Content
One of the most effective ways of growing your Instagram and boosting engagement is with the use of user-generated content.

UGC is content that could be posts, stories, tags, or mentions that your followers create about your brand or business.

Getting more and more people to create content for you will 100% boost your Instagram. The more talk and buzz they create around your brand, the more people get to know about your products, services, and your brand in general.

You can also incentivize your followers to share their creative ways of using your products by giving discounts, promos, or coupons.

Show some more faces
People love to see people behind brands and businesses. According to a study, Instagram posts with people behind the brand get more likes and content.

This is probably because people are seeking authenticity from the brand they follow and what’s more authentic than sharing the people behind your brand?

So, snap more photos of you and all the people behind your brand. Give your audience a sneak peek of what your brand is behind the filter and remember, stay authentic.

Share your Instagram posts on Facebook
Facebook is such a huge platform too and the best way to get your Facebook followers to follow you along on Instagram too is to share your Instagram posts on Facebook.

When people from Facebook also get to see that you have an Instagram account, they are more likely to check you out.

You can easily share your Instagram post to Facebook by tapping ‘Share to Facebook’ when posting. But make sure you have connected your Facebook business page to your Instagram business profile already so you can crosspost in just a single tap. Plus, you can cross-post your Instagram story too!

Now, that you know how you can boost your Instagram growth and engagement, you have to track your performance as well so you know your social media marketing results.

By tracking your analytics, you will decipher which types of content your audience finds most engaging and interesting and it also allows you to optimize your strategy as you progress.

Monitoring your audience growth and engagement will give you an idea as to what is working, what’s not, and what could be improved.