Strong brand awareness is important to grow your audience or the following base and having a huge audience can significantly boost the growth of your business.

With a loyal audience, you can boost your conversion and help get your brand message across everywhere.

But how do you build a strong audience or the following base?

While there are many factors that could affect your audience growth on social media, there 3 essential formulas that you can use to grow your following regardless of what platform you’re in and what audience you are trying to attract.

CONSISTENCY

Whether you choose to focus on Instagram, Facebook, Twitter, Pinterest, Youtube or Tiktok or to multiple platforms, you need consistency to build your following. And consistency comprises your brand voice, visual identity, engagement, content, and posting schedule.

Consistency in these areas will help you establish a strong brand, create connections, engage and build trust and credibility. And these are what people follow brands. It’s when they trust the brand and they know they can connect to the brand itself.

CLARITY

When using social media platforms, you have to set clear goals and also set a clear persona of your target audience. You can’t just use social media for the sake of putting your business out there, you have to have clear and defined goals.

Having clarity when it comes to your goals and target audience will essentially help you position your brand correctly and efficiently. When you know who your target audience is, you know exactly how you can find them, what content to create for them and what particular pain points you can address. So, you stay relevant to your target audience.

VALUE

People follow brands they can relate to and get valuable content from. The more value you produce for your target audience, the more you attract them to follow your brand.

To create valuable content, you have to understand everything about your target audience; their interest, their behaviors, and especially their pain points.

If you are able to identify these, you already have the outline of what content you will create.

When people find your content interesting and helpful for them, the more they are likely to share your content too therefore you also increase your brand awareness and exposure.

With consistent and valuable content, you will be able to build a strong and long-term relationship with your audience. Plus, it also helps you to establish your brand as an expert in your industry or niche.

Whatever social media strategy you are using, always keep these formulas in mind as these will always be relevant to help you achieve social media success.