There are many approaches and strategies people use when it comes to creating an SEO plan and depending on your business, they all can bring in the results.
But to make sure you create a successful plan, whatever strategy or approach you choose, is to make sure you have these 3 major components included:
#1 Content
Content helps increase the value of a website for its users but they have to be optimized to work for you.
- Make sure that your content can easily be viewed on any device specially on mobile devices.
- Use high-quality images that are optimized and reduced in file size so as not to affect your load speed.
- Use your keywords wisely on your content including on your title, meta descriptions, etc.
- Write long content rather than short ones as long and elaborate website content gets more traffic and engagement.
#2 User Experience (UX)
User experience or also known as UX refers to the users’ perception and experience on your website. If your website users can navigate easily on your website, they easily find what they are looking for and they experience easy and smooth transactions on your website, which translates to better ranking.And there are metrics and analytics that you can monitor to help you understand your website user experience, including:
User experience or also known as UX refers to the users’ perception and experience on your website. If your website users can navigate easily on your website, they easily find what they are looking for and they experience easy and smooth transactions on your website, which translates to better ranking.And there are metrics and analytics that you can monitor to help you understand your website user experience, including:
- Check the amount of time that users spend on your website before clicking away back to SERPs. The higher their dwell time on your website, the better your UX is.
- Check your bounce rate to understand what causes the high rate of people bouncing off from your site without taking any sort of action.
- Always monitor your website’s speed. Do a regular check-up so you can act on it right away.
#3 Semantic Structure
Improving your website semantic structure is also very crucial to your SEO plan because of the following season:
- You have to understand users’ search intent so that you can optimize your website for it.
- Cover a topic in-depth and elaborate it so your readers get all the information they want and you increase their dwell time as well.
- Use natural language in all your website content. Remember to speak to your audience in their language. This helps them trust your website more and also build a relationship.
- Make sure to expand your authority in your niche by creating content that dives into your expertise. The more people see you as a great resource, the more Google perceives your website as trustworthy.
SEO does not stop in keyword research and competitor analysis, if you want to win the ranking, you have to create a holistic SEO plan, and to create a holistic SEO plan is to have these 3 major components included.