Small business owners seem to have leveraged Instagram more than anyone in the platform. And Instagram is serious about helping small businesses grow by building their audience.
Building and growing your Instagram audience does not only mean higher engagement or more comments, likes, and shares. For businesses, it means conversion; it means business success.
So, how can you grow your audience as a small business using Instagram?
Here are 3 quick tips for you:
Share your journey
People love to get to know more your small business. They love to see the behind-the-scenes, the people behind the brand, and the processes of creating your products and services. They love to hear stories about your business.
So, take advantage of that and make sure you share your journey with the world. There will always be people who are interested in whatever you do. So, don’t stop sharing your stories and keep engaging and building your audience.
Let your audience take part
Aside from your audience loving stories about your brand, they also love to get involved in your business decision, ideas, updates, or events. You have to think of ways to involve them in the conversation about your business.
For instance, you can do Q&A, or maybe ask your audience to use a specific hashtag, or perhaps create a poll, or better yet, create a series of content where your audience gets to decide what the next content is.
The bottom line is to involve them and keep them interactive with your business.
Make it fun
Who doesn’t want some fun, right? Think of creative and fun ways you can engage your audience.
For example, you can create a filter for your business that your audience can use and interact with. May do fun games and activities, like content, a promo, raffle, or games.
The sky is the limit! You can be as creative and as innovative as you can here.
There can a lot of ways you can engage your audience and grow your following on Instagram. It can vary from your type of business or the type of audience you want to target but basically, you can be as creative as you can. People love variety so keep experimenting with different ways you can engage your audience.