If you are a business owner, a professional, or just an individual who seeks any opportunities on LinkedIn, you must understand how the LinkedIn algorithm works.
You want to make sure that you make the most out of LinkedIn and you reach as many people as you want.
If you haven’t known already, LinkedIn has a set of criteria they use to evaluate every post on LinkedIn. If luckily you pass these criteria, LinkedIn will show your posts to the most number of people. If not, then your post will just wash away just like thousands of other posts every day.
To help you better understand how the LinkedIn algorithm works and how you can make it work for you, here are the top 3 ranking criteria LinkedIn use:
Your personal connections
This year 2020, LinkedIn has put more weight on personal connections to determine which posts are relevant and related to its members. It also takes into account interest, skills, people you’ve interacted with through reactions, shares, and comments.
LinkedIn considers these specific signals to decide whether they should be showing your posts to more people and to whom these posts will be shown.
Level of interests
People are unique and so as our interests and this is one of the criteria that LinkedIn look out for because they want to make sure that they only show relevant contents to their members based on their interest.
You may be connected to someone whom you know but that does not mean you share the same interest which further means you don’t get to see the same contents on your feed.
Therefore LinkedIn takes into account everything that is mentioned in a post such as company, industry, topics, and people to filter which interest a certain post can fall into.
Engagement and likelihood
Another criteria that LinkedIn looks into is the engagement and likelihood of people to interact with a certain post.
LinkedIn checks if your post is something that a lot of people will be interested in.
One of the most common factors that LinkedIn considers is how quickly does a specific post get reactions, shares, and comments. If LinkedIn sees that a certain post gets engagement right away that sends them a signal that it’s something that a lot of people are interested in and so they show the posts to more people.
Understanding algorithms and trying to make it work for us is indeed challenging. But if you spend time to decipher how they work, then you know better how you can make them work for you.