The holiday season is surely the best time to take advantage of businesses and brands. And to take advantage of the season, you should already planned out how you are going to reach out to your audience with your content.

Deciding what to post can seem like the most difficult part of your plan. Before you start, take a moment to ask yourself these questions:

• Who is my audience?
• What are my goals before this holiday season ends?
• What type of content does my audience enjoy?

When planning, make sure that you keep your answers in mind.

To help you complete your social media plan this holiday, here are 3 tips you can apply.

Remember the 80/20 rule

80% of your content should be fun, engaging, entertaining and non-intrusive. While 20% is where you can ask for something in return like inviting people to visit your website to check out the maybe holiday promotions your running.

Make it aesthetic

Make sure that you express holiday vibes on your post by showing beautiful photos or videos. Show your audience how you prepare for holidays maybe share a recipe or a video of your decorating your Christmas tree.

Produce a variety of contents

The holidays should be fun. So, make sure that you create a variety of content for your audience to enjoy. Make use of stories, GIFs, videos or maybe do a quick live. The key is to make it fun and engaging.