If you´re considering creating an explainer video to boost your online marketing strategy, you´re taking a great step. Explainer marketing videos offer various advantages for your business.

Let´s get to know some of the key advantages of explainer marketing videos have and the reasons why it´s an excellent idea to use them in promoting your company.

1. Gives a creative peek of your business

When people come to your website, it is very important that they get the idea of what your website our business is all about.

And what would be the best way to get their attention than using a creative explainer video. Explainer videos are usually short which gives a clear overview of your business and attract potential clients.

2. Increase your online presence

As just mentioned, explainer videos will get people’s attention thus making them stay longer on your website. And when they do, you actually increase your time-on page rate which Google highly considers when it comes to ranking. This, in fact, will give you the opportunity to extend your reach and draw in new traffic to your website.

3. Increase potential sales

With more and more people start to visit your website, this also clearly means that you have the chance to have an increase in sales. Explainer videos are so compelling and powerful that it will convince people to believe in the information presented.

4. Expand brand awareness

An explainer video is a great tool if you want to really increase your brand awareness. Use your explainer video to animate your ideal clients and resonates to them. This will make your explainer video have that personal approach to your ideal clients.