Usually, a person becomes a lead after they sign up to your form, responded to your calls, answer your surveys, or have interacted with your physical store.
Not all leads are equal. They vary from how they are qualified, and what marketing cycle they are in.
Here are 4 types of leads you should get to know;
(MQL) Marketing Qualified Lead
Marketing qualified leads are persons who demonstrate an interest in your product or services and have been confirmed to be a good fit. Usually, these are the people who fill up your forms but need more nurturing to qualify for sales.
(SQL) Sales Qualified Lead
Sales qualified leads are persons who are have shown interest in becoming paying customers. These could be the people who engage with your brand asking about your products and services.
(PQL) Product Qualified Lead
Product qualified leads are persons who have tried your product or service and have shown and taken actions to become a paying customer.
An example of a product qualified lead is someone who has signed up for a free trial, limited version, or sample of your product and is interested in purchasing the complete version or the complete product.
(SQL) Service Qualified Lead
Service qualified leads are persons who are currently using your product or under your service but have shown interest in upgrading or prolonging their subscription.
Marketers then provide additional value to service qualified leads by helping them achieve more success as they grow using a company’s product or service with additional upgrades.
As a business, you must know how to identify your leads based on how they qualify and wherein the cycle they are currently in.
Knowing this will help you create better and relevant marketing efforts so you convert these leads to actual paying customers or loyal customers.