Online shopping is now the most ways people do the shopping because it’s convenient, easy, and fast. Plus, customers can connect to brands or businesses directly.

Especially now that the festive season is coming, business owners and brands should make the most of Facebook Shop because with festivities comes a surge in the number of people shopping online.

To make the most of your shop and promote it to Facebook and Instagram at the same time, you have to go to your Facebook Business Suite page and connect your Instagram to your Facebook page.

This will allow you to post your products on Instagram, tag products, and most of all make it easy for your visitors to shop straight from their social media apps.

Here are 4 steps you can do to start setting up your Facebook/Instagram shop;

Set up your shop on Facebook

To set up, just go to your Facebook Page and click “manage Shop” on the left panel. It’s easy to set up, just fill out all information and set up.

Remember, you need a business page before you can manage your shop. SO, if you don’t have a page yet, do that first.

Add items

Items are the individual products that you will add to your shop. Add in as many details as you can per item including name, description, variant details, price, and sale price if you have.

Then, don’t forget to add high-quality images of your product showing different sides and angles. Images play a biog role in buyers’ decisions when it comes to shop[ping. So make sure you add in images that will showcase your product in the best way possible.

Create categories or collections

Creating categories or collections will make it easier for your customers to check all your products. Plus, it keeps your shop organized and easy to browse.

Moreover, this will make it easy for you when you want to create an ad in the future like for instance if you want to create an ad for a specific category or collection only.

Tag products

The good thing about setting up your shop is that you can tag products on your regular posts which makes it easy for your customers to check the product just by clicking the tag on your image.

This applies to Facebook and Instagram giving you more ability to reach more people and get more conversion.

And did we forget to mention that this is all free features?

Yes!!! You heard it right it’s free unless you decide to run ads of course. You see Facebook shop is a great venue for brands and especially small businesses to jumpstart their online business.

So, if you haven’t explored Facebook shop yet, do it now!