Setting up your LinkedIn profile right is crucial to get your message out there and be found by the right people.
LinkedIn account summary is where you get the chance to provide more information about you, what you do, and what you want to achieve. It’s where you can add the right keywords so you appear on searches in and outside LinkedIn.
Here are 4 tips to guide you in creating the best profile summary in LinkedIn;
Don’t leave it blank
It’s considered a sin if you leave your summary blank. It does not only make you look unprofessional, you miss the opportunity of being found by others who might want to connect with you. So please do us a favor and write something on your profile summary. It doesn’t have to be perfect the first time, you can tweak anytime anyway.
Provide as many details
LinkedIn profile summary has a 2000 characters limit. If you are not using all 2000 characters, you miss the opportunity to add as many keywords as you can and miss a chance to get a step ahead on search engine optimization. Provide as many details as you can. Share about your past, your passion, your goals, and what service you offer to others.
Share your story
Everyone loves a good story. Share your personal and career life. Tell people what you do to help others. Share stories about the people whom you’ve worked with, some testimonials or reviews. This will help you build trust with whoever is reading your profile and eventually connect with you.
Format is everything
Make sure that you format your profile summary in a way that it’s easy to read and digest. Make it easy for people to understand what you’re trying to say. Instead of writing it in one whole lump of the paragraph, break it up by using the right amount of spacing, bullet points, and proper use of heading and emphasis.
The first impression is crucial in LinkedIn so make sure that you take advantage of the LinkedIn profile summary to help you establish yourself in the best way possible, get found by the right people, and build a profile that showcases your potential.