“Humans are incredibly visual and powerful, moving images help us find meaning… [and] video helps capture and contextualize the world around us.” – Dan Patterson, What Makes an Online Video Worth Sharing?

Digital marketing has had a huge evolution ever since, and it will not be a surprise to say that videos have taken over the pack. People prefer videos over any other type of media.

Based on current statistics, almost 88% of online marketers make use of videos for marketing and almost 60% of people watch videos every single day. Now that is big!

If the video marketing strategy is utilized in the right way, these videos can produce a significant amount of revenue for your business.

If you haven’t previously used video to promote your brand or business, it’s never too late to begin. Take note of these 4 tips to help you!

Make it valuable
You can’t just produce a video for the sake of getting a video out there. You have to make sure that your video should stand out and it will only be seen if they are valuable to your audience.

Produce videos that will be of use to your audience, something they can use to inspire them or better yet solve their problems. It is better to produce once in a while than bombard your audience faces with ineffective videos.

Monitor your videos
The only way you will know if your videos are working or not is through monitoring. Make sure that you track the performance of your videos so you would know what to improve.

Fortunately, it’s a lot easier today to monitor your marketing efforts. Take for example, if you are using video in your email campaign, you’ll need to reach a particular open rate or click-through rate. Moreover, if you’re producing a video for your social platforms, then you’ll need to know how many of your audience see it or visit your site.

Distribute them properly
There is so much going on in the digital world. There are so many platforms where you can advertise your business. Hence, you must distribute your video marketing efforts to as many platforms as you can.

Ask yourself, who is your target audience? Are the majority of this audience found on Instagram, Facebook, LinkedIn, YouTube, or maybe Pinterest?

It is indispensable that you know which social media platforms you should be using, and devote some of your time to building up your audience.

Study your competition
While it is undeniable that the competition is insanely high when it comes to digital marketing, it is important that you always keep yourself updated and learned about the trends, especially about your competition.

Make sure that you go through your competition and study what they’re doing and what makes them stand out. However, this doesn’t mean you have to copy everything about them. Simply get inspiration, motivation, and ideas on how you can improve your video marketing efforts. Above all how you can differentiate your business from others so you can stand out even more.