Social media is not just a source of fun and entertainment nowadays. They are also platforms that generate sales and help businesses grow massively.

Facebook is the first to create special tools that leverage the platform for marketing, then comes Instagram that has great marketing tools too and now TikTok is joining the team.

TikTok is not just about entertaining  and engaging video contents but also about driving website traffic and generating sales for eCommerce and all other business types.

Here are 4 ways you can generate more sales from TikTok:

Add your store or website link in your bio

By as simple as adding your store or website link in your TikTok bio, you make it easy for people to access your products. Linking to any page on your eCommerce website is profitable.

Shopify x TikTok

Shopify’s partnership with TikTok is probably the first of many integrations with any eCommerce platforms. Merchants can now easily connect their TikTok Business account to their Shopify store so they can create in-feed shoppable posts from their video contents.

Do the Ads

TikTok has many advertising options that you can choose from. But remember, you have to have a business account to have these advertising options available for you.

Pre-roll ads

These are ads that are shown when a user opens the app

In-feed ads

These are ads that are native-looking that appears in a user’s feed

Promote hashtags

These are video contents that encourage users to use a custom hashtag. This one is best for brand awareness.

Collaboration

Probably the most popular in marketing right now is working with influencers. Find influencers that are aligned with your brand and then ask for partnership so you can create sponsored videos and market to their audience. Most TikTok influencers have a huge following that you, as a business, can definitely take advantage of.

BONUS TIP:

Since TikTok is a smartphone app, you have to make sure that your website or eCommerce site is mobile-friendly, so users have easy access and transition from the app to your site.

TikTok is just starting and for sure there’s a lot in store for marketers on the platform. So, if you haven’t joined the TikTok hype, you might want to do that now.