Let’s face the truth, most people don’t read your content – they simply skim.

Well, we can’t blame them for trying to find a valuable piece in a sea of content.

Writing great content is not enough although critical to SEO but it’s how you deliver that message in your content that makes people stay and read.

So, how can you make your ‘already great content’ more readable and digestible?

Here are 4 easy ways to do it.

Show them what your article is through a summary graphic

Summary graphics are basically a graphic where you show quick points about your content. By adding this on your content header, you are giving your visitors a quick idea of your content without them having to scan.

The thing is, if your website content is what they are looking for, they will stick around and actually read it.

Give them a short but insightful introduction

No need for the long introduction and then end up repeating your self in your body.

A short but quite insightful introduction will make your visitors interested in what you’re going to say on your content.

Add a table of contents with clickable outlines

If you are writing long content, let’s say, 5000 – 10,000 words, don’t simply rely on your headings and subheadings, instead create a table of contents or outline of your contents where users can click and jump right into.

This is providing your visitors usability and great experience rather than keeping them stuck and looking for the parts they want to read.

Provide graphics to support your idea

Make your content more readable, believable and fun to read by adding images, screenshots or graphs that would support your ideas.

But remember to only put them on parts where they are needed and not flood your content with irrelevant graphics.

While we cannot stop people from skimming online at least we can do something to try and fix that and that’s by following these simple tips.