Unquestionably, video marketing is one of the efficient additions to your promotion secrets. But is it really worth to reconsider using videos for promoting your business and conveying your message out there?
YES!!! A big yes. Not only because most successful businesses use it but because a video is one of the most versatile, effective and profitable digital marketing tools you’ll ever stumble upon and here are 5 reasons to back it up.
1. Boosts Conversion Rates
Video marketing should be one of your business’ investment. Having a compelling video can definitely influence the buying behavior of your visitor that may convert into a lead or fortunate enough, to customers. Sending the right emotions plus a powerful message through a video is a super powerful selling tool!
2. Google Loves Video
Search engines like Google are looking for content that provides engagement to viewers and nothing attracts more page views quite like a video compared to just plain image and boring text. Additionally, YouTube is the second biggest search engine after Google. If you utilize YouTube and your website, your traffic will surely increase.
3. A Great Add to Your Email Marketing Campaigns
People get tons of emails daily so getting your email opened is very challenging. But if you surprise your subscribers using “video” in your subject line can improve your open rates. According to studies using a video in an email, actually leads to a 200-300% increase in click-through rate.
4. Boost Your Social Shares
Today where viral videos are dominating social media, isn’t it the perfect time to ride the wagon. Plus, 92% of mobile video consumers share videos through social media.
5. Builds Your Reputation
A video is a very powerful tool in conveying a message, spreading brand awareness and way to connect to your customers and potential clients. It also helps you build your expertise by helping people and giving value.
There are no limits on what you can get out of investing in your video marketing. The key is to be consistent and of course value. make sure that you always provide valuable and quality video contents.