Chatbots are definitely a great addition to every business, especially for eCommerce. It is a powerful tool that recreates customer experience but in a better and more efficient way. And since chatbots are built around AI and function by predefined programs and rules, they are more efficient when it comes to executing business intentions.

There are many benefits of using chatbots in eCommerce and some of them include the following:

Unlimited support
Customers expect your business to be available 24 hours a day, 7 days a week. Having round-the-clock customer service representatives can break the bank for small businesses, chatbots on the other hand are the most effective and economical alternative. With chatbots, you are sure that whatever time in a day your potential customers come in, they will always receive proper customer service and get the information or directions that they need.

Understand your customers
Chatbots can help you gain a better understanding of your customer’s preferences. By asking quick questions, you can make better product recommendations and support. If you gain a better understanding of your customers, you will also gain insights into how you can improve your support and your services in general.

Efficiency
Since chatbots are made of AI and predefined rules, it requires less human support and has more efficient customer service with very little cost. Chatbots have also very minimal cost compared to hiring human representatives that work 24/7.

Product suggestion
It’s so easy for customers to get lost on your eCommerce site, especially if you have tons of products to search for. Some chatbots can really cut the chase and serve customers with the products they look for right away. Product suggestion is a huge help for customers when navigating through your eCommerce shop.

Cart reminder
Doing follow-ups on abandoned carts can still bring you revenue. Chatbots can help you send reminders to visitors who abandoned their carts and make them revisit their abandoned carts.

There is no doubt that chatbots are effective but at the end of the day, it still depends on how you leverage the tool. If you haven’t tried using chatbots yet it’s your time to feel the difference.