If you have not yet leveraged videos on your social media, you’re definitely missing so much for your business. Videos are very well-consumed in social media nowadays and businesses use videos in their marketing campaigns.
Creating social media content is a critical task for all businesses because you want to make sure that you create not just creating content but also content that offers value.
The competition in social media is super tough, so you want to make sure you stand out.
Here are 5 essential elements your social media videos should have;
Hook
A hook is a short promise that you give to your viewers usually at the start of the video and throughout the video reminding them of what is still to come.
A hook should not be longer than 20 seconds and it should answer the questions;
What’s in it for me?
- Why should I stay?
- What solution do you offer?
- What should they not miss?
Introduction
The video introduction usually follows the hook. It’s where you tell your audience a little background about you, your expertise, and a quick summary of the content you are going to tell in your video. It should be direct and succinct.
Content Delivery
The way you deliver your content is crucial because you want to make sure that you keep your audience engaged and interested to keep them until the offer. You want to make sure that you deliver your spiel clearly while keeping it natural.
Offer
Bonuses and offers are what will help your viewers to stick throughout your video. Make sure that you give them what you promised them in your hook.
CTA
Lastly, never forget your call to action. Your CTA should be clear enough to help your viewers know exactly what they need to do after watching your video. It can be a CTA where they can download your offer or bonus.
These 5 elements are what make a marketing video effective. So, make sure that you use all these elements if you want your marketing videos to be successful.