Here are 6 ways you can make sure to target your audience when using Pinterest Ads:
Automated
Pinterest will pick the audience that they find most appropriate based on the details you provided on your Pin.
Demographics
Narrow down the general audience to specific audiences based on their demographics such as age, gender, locations, race, ethnicity, gender, marital status, education, etc.
Keywords
Reach your audience by targeting specific search terms they use. Before using this, make sure that you have spent ample time to really dig and identify the specific search terms they use. When you use keyword targeting, your ad will appear in search results and on related pins.
Interests
With interests, you target people based on the topics they like, follow and often engage and interact with. This can be home renovations to photography or recipes. When you target your audience based on their interests, your ad will mostly show up on their home feeds.
Act-Alikes
Act alike targeting means you will target other people who have similar interests and behaviors to your current customers. This method of targeting enables you to really reach people who are interested in your business and are definitely qualified leads.
Customer Lists
If you want to re-target your current customer list, simply upload your customer list when creating your ad. This will let you re-engage with people who have already engaged with your website, purchased your products, or viewed your Pinterest content.
When creating your Pinterest ad, you have to decide which of these targeting you want to prioritize although you can use a combination of these as well.
The last thing you want to know is to create an ad and not reach the right audience, so make sure you apply ad targetting.