To have an optimal marketing strategy, you should have a very clear picture in your head of what your buyer personas are.
When developing your buyer persona, you must consider these 5 important questions:
Who is your target audience?
Create a very specific picture of who your target audience is by identifying their demographics and characteristics and personality traits.
Ask yourself the questions like;
- What’s their age range?
- Any specific areas, cities, or countries where they are located?
- What is their annual income?
- Are you targeting males or females?
- Young or old people?
- What are their interests?
- What are their common characteristics?
What are their pain points?
You have to understand and identify the problems, needs, and pain points of your target audience. Your business is created to provide solutions to someone else’s problem, so you have to identify those.
Ask yourself:
- What struggles do they experience in their daily life?
- What do they need?
- How do these needs affect their daily living?
The goal here is to list as many pain points as you can so you know exactly how to position your business.
What do they want to achieve?
Identify whether your buyer persona has specific goals that they want to achieve. Do they have expected results after they purchase your product or offer?
Take time to reflect and understand why your buyer persona chooses your business in the first place.
And the best way to know this is to ask your current customers directly. When you ask them, they will tell you exactly what are their preferences and what are factors they considered when choosing your business.
How will you solve their problem as a business?
Now that you already have a thorough list of your buyer persona’s pain points, needs, and problems, it is time to define how you can step in as a business.
Ask yourself:
- What products or services do I offer that solve their problem?
- Are there other pain points that I don’t offer a solution to at the moment but will in the future?
- How am I going to meet their needs?
The goal is to improve your offers or brainstorm new solutions to solve their other pain points.
Where do they spend most of their time online?
Lastly, you have to know where your buyer persona spends their time online.
- What channels do they use to get information?
- What devices do they use most of the time?
- What social media do they use most of the time?
To really utilize your personas, you have to imagine them as real people – add a first and last name, and a photo to each of your personas. The making of buyer personas will guide to creating a reliable and effective marketing strategy which means more traffic, conversions, sales, and loyal clients.