So, you are thinking of diving into Instagram marketing for your business. Great! You have probably known already how powerful Instagram marketing is and how it has helped millions of businesses build an audience, drive traffic, boost conversion and grow their business overall. You too can do that with Instagram marketing.

But just before you dive into Instagram marketing, here are 5 common things you should know first:

You need to create a business account
The regular Instagram account that you already have right now is not what you need for Instagram marketing. You have to create an Instagram business account. Don’t worry, you can still keep your primary account and you can switch back to it anytime.

Creating a business Instagram account is very essential as it has all the features you need for Instagram marketing including access to analytics.

Link your Facebook Page
Instagram and Facebook are now linked together in Facebook Ads manager. You can manage both platforms on Facebook including the contents as well as the ads because you can’t run Instagram ads without an active Facebook page.

Plus, to create shoppable posts on Instagram, your products have to be on Facebook so they can be tagged on Instagram.

Optimize your website
Although you can add your products to Facebook Shop, it’s always better to drive your Instagram traffic straight to your website.

So, you still need to have a website that is well optimized for Instagram traffic.

However, if you are a start-up business with no website yet, Facebook can be a great platform to store your products so you can easily tag them on Instagram shoppable posts.

Build a strong and cohesive brand
You have to create a strong and cohesive brand on Instagram and across your platforms online including your website. It has to be consistent throughout. Branding plays a very significant role in connecting to your target audience and growing your following on Instagram. remember, you have to build your following and your reputation to have people you can turn to as loyal customers.

Invest in your visuals
Instagram is all about visuals hence, you have to invest in creating good quality content from graphics, images, videos to descriptions and captions. Make sure you build a solid brand visual identity that people will remember your brand.

While there’s still so much more you should learn about Instagram Marketing, especially with strategy and the technical side of it, these 5 things you just knew right now will give you an idea of what you need to know and how you can move forward with Instagram Marketing.