Instagram Stories are definitely helping businesses when it comes to marketing. With its variety of features and fun elements, Instagram Stories are naturally engaging to people. And since stories are only available in just 24 hours, you can post as much as you want without clogging your feed and your stories. Plus, people would always look forward to your new stories.

So, how do you make your stories even more interesting to boost your marketing?

Make them super engaging
There is no limit to your imagination when it comes to Instagram Stories. You can be playful, fun, and engaging but informative at the same time. You can use interesting images, videos, and polls to involve your audience.

Go all out
Unlike on your feed where you have to think about what font, colors, and imagery to use to make sure you fit your brand identity, Instagram Stories do not care about that much at all. You can go all out! It’s also the best way you can show your audience the other side of your brand. The more playful, wild, free-spirited version of your feed.

Tell a story
Stories only last for a few seconds. Therefore, adding too much text to a single story can be disengaging. So, what you can do is use the “tapping” technique where you create a series of stories that your audience will have to tap to read your whole story. This is very engaging for your audience and it’s also fun. Remember to add your CTA on your last slide.

Just be human
Instagram Stories is a wonderful venue to humanize your brand. Show them your behind-the-scenes clips, the work in progress, the people behind your brand, and the “Like/Follows”. Your audience will definitely love you for humanizing your brand. The more you show off the human side of your business, the more your audience will trust you and become loyal customers.

Highlight your products

Instagram Stories are also great when it comes to introducing a new product or service. You can highlight them on your Instagram Stories; tell people about their benefits and how to use them. It’s a subtle way of marketing without having to actually tell your audience to “Buy”.There are many ways you can use Instagram stories to help you boost your marketing and your business overall. The key is to explore and experiment with ways how you can, even more, leverage this Instagram feature.