Online events have never been this appreciated before the pandemic. Now, most events are already available online.

Consequently, as a business owner, you must understand how you can join in and create online events to benefit your business and how you can promote your online event on social media to spread awareness and get more people to sign in.

Promoting your online events doesn’t need to come with a price, there are organic ways you can promote your online event on social media.

Here are 5 organic social media features you can use to promote your online events:

Instagram stories

Instagram story is a great venue you can promote your events. For online events, businesses use stories on social media to tease people for their upcoming events where they can add a link that directly takes people to registration pages or to a landing page for event information.

Instagram Countdowns

Instagram has many creative tools that will help businesses and brands engage audiences, boost engagement, and website traffic. And this includes the ability to create countdowns for upcoming online events or even just announcements. Businesses, online entrepreneurs, and others who are hosting online webinars or events should use countdowns on their Instagram stories as a way to promote and increase the excitement for upcoming events, all while linking to relevant landing pages.

Facebook events

Facebook allows you as a page owner to create events and invite people to join in where attendees can RSVP and be automatically reminded of their event. Facebook events also give you the option of whether to host a paid or free event and allows you to provide relevant links for the event.

LinkedIn events

LinkedIn is another platform that allows you to organize events, invite your connection, and promote your event on the platform. You can also provide relevant links in your event that will take your visitors to a landing page or ticketing website.

Live streams

Whether you are going live on Instagram, Facebook, LinkedIn, or YouTube, videos are always a great way to promote your events. Plus, live streaming your online event across social media platforms is also an excellent way to promote real-time, build genuine conversation, and interaction while driving potential leads.

As online events becoming more of the norm, social media marketing is crucial in boosting engagement, increasing the number of registration, and ultimately, growing your business.