Understanding Pinterest analytics is part of bringing success to businesses in the platform. It is a powerful tool to leverage its insights and create a better and effective Pinterest marketing strategy.
Here are 5 Pinterest analytics that every business pinners or marketers should know and should pay attention to;
Overview
The overview sums up the engagements, engaged audience, data range filters, impressions, and your overall performance over time.
Audience insights
In the audience insights, you will have access to demographic details such as age, categories, devices used, gender, locations, and interests of your audience.
By having audience insights, you can further compare your audience and establish a better understanding to create effective campaign personalization.
Conversion insights
Conversion insights provide an overview of your Pinterest account conversion both organic and paid content including the add to carts, checkouts, purchasers, purchasing rates, the AOV (Average Ordering Value), and more.
You can also find here your most converting pin and further leverage it for your ad campaign.
Videos insights
In this section, you will find insights about your video content which includes your video counts, outbound clicks, saves, impressions, total playtimes in minutes, performance graph, and range filters.
You can also get insights on what type of devices your audience uses to watch your video and which of your video pins are performing best.
Trends insights
The trend insights are very helpful for businesses accounts because it provides you with the trending piles you need to know as a business. Just select the location you want to search and then put in your search query that is relevant to your niche or business, and you will get trends insights.
If you want your business to make the most of Pinterest, you have to learn to understand the insights from Pinterest analytics as this is a gold mine of information you need to improve your content and marketing strategy so you get more conversions and grow your business.