There are many reasons why you should be choosing Instagram video marketing over just simple and plain photos.
Here are just a few of them:
Expand your marketing strategy
Using photos on your Instagram marketing is good but you want to diversify your marketing so you can reach more potential customers as well as provide fresh content to your audience. Especially if you are an eCommerce store, using videos on your marketing is more engaging, powerful and allows you to share more information about your products.
Utilize real-time marketing
Instagram provides you with a vast amount of insights and data which you can use to your advantage. When you use video marketing, make sure to check out all these insights and data so you know what to improve on your strategy. When you do this, you will be able to make better video marketing.
Get higher engagement
Videos get higher engagements from people than just photos. It generates more interactions, gets more shares, and drives more traffic and conversion. So, the more you publish video content, the more you get higher engagement.
Strengthen brand awareness
If you deliver your video marketing right and consistently, you will be able to build strong brand awareness and your audience will keep your brand in mind which means they will naturally choose you over your competitors when the time they are ready to buy.
Increased sale conversions
As videos are more powerful marketing content, people are more likely to purchase after they watch marketing videos. Especially, if videos are about how good the products are, or testimonials about a specific product – they are just more likely to take action on those videos.
Instagram is definitely one of the best platforms for eCommerce to market to. And video marketing gives eCommerce more potential to grow their businesses.