Launched in 2017, the Instagram carousel has been doing great on brands that leverage the feature.

With people wanting to share more photos, videos and tell more stories, the carousel has been loved ever since.

And business love carousel even more because it enables brands to share stories in the most creative way and allows them to tell a longer story or more detailed information either about service, product, event, or news.

It has also been shown that people are more likely to swipe left with carousel posts. Keeping the rest of the images or videos has hidden is also a clever idea because it presents an element of surprise for the users.

With increased engagement track and the ability of businesses to present their brands in the most fun, interactive, engaging, and creative way, it is no surprise why Instagram Carousels are great for marketing.

Here are 5 reasons why brands should start using Instagram Carousel to boost engagement and brand awareness:

 

Organic engagement

As mentioned already, Instagram Carousels are highly engaging for users not only because it is more interesting and exciting, they also get more from carousels than a single post.

Start creating attractive carousels with valuable content and make sure to consistently post them on your feed and you will significantly increase the number of people commenting and engaging on your posts.

 

Creative storytelling

Carousels allow you to add 10 media either images, videos, or a combination of both in a single post.

Imagine how much opportunity you have there to tell a good story?

To create powerful brand storytelling using carousels, create a storyboard on how you want to present your message or how you tell your story in general.

Planning is very important because although you have 10 slides to play around with, texts should be minimal as you don’t want to overwhelm your audience with too many texts. So, you have to be strategic on how you want to use each slide and how they should correlate to each to be able to tell a powerful story.

 

Variation of contents

With multiple slides, you can combine attractive images, entertaining videos, and powerful texts altogether to produce a variety of content.

Being able to present a variety of contents is very important because you want to keep it fresh and exciting for your users.

You can choose to post all images for your 10 slides or all short videos. However, based on marketers combining images and videos in a carousel gets more interaction and engagement.

You can use it to present your new service, product, show off some testimonials, educate with tips and how-to’s, updated people with events, excite them with new promos and discounts or share your recent travels and adventures.

 

Boost engagement

As carousels are engaging and more fun, people are more likely to respond, interact and engage with your posts. And you know what that means, right? Increased brand awareness, increase following, boost conversion – business growth!

So, think about how you can leverage carousels to bring you more engagement.

Ask questions, gather opinions, encourage interaction by doing polls, or simply asking the audience their thoughts about anything.

Add call to action!

By adding a call to action such as, “Comment your favorite ______.” You are giving your audience an idea of how they can engage with you more because some people would love to leave a comment but not sure what to comment. So, by adding a clear and simple CTA, they are more likely to engage.

 

Enhance creativity

Carousels are highly engaging, that’s if done right and done right means, creativity + value.

You have to be creative in presenting your idea using carousels.

How?

• Create attractive graphics
• Make sure images are high quality
• Videos are engaging and high-quality
• Present a clear, interesting, entertaining, or educational message or story

All this while making sure you stick to your brand identity so you implant a strong brand awareness on your audience.

Most people already know how powerful Instagram is when it comes to brands and businesses but most of them do not know how even powerful Instagram is if you know how to leverage its features such as carousels.

So, having known these, start planning and creating your carousels today and start seeing results for your business.