Facebook analytics is a great place for insights and data about your performance, your reach, conversion, and engagement. It provides helpful information that will help you better understand your campaigns, your content strategy, and how people are receiving your content.

Depending on your goal, there could be many reasons as to why you will need to monitor your Facebook analytics.

And here are 5 of the most common reasons why:

Discerning your performance
What worked and what didn’t? Why does this post have more engagement than the other? Why is your ad not converting enough?

These are just a few of the questions you ask if you want to dig deeper and understand your performance. You have to look back and check in with your analytics to discern your performance better.

Facebook Analytics allows you to understand, learn, and become better in your strategy and approach so you can get better results.

Getting to know your audience
Facebook Analytics provides in-depth insights about your audience. It gives you an idea about their demographics, when are they online the most, even what device they use when using Facebook.

Knowing these data will help you in doing your campaign, and your content strategy so you can make the most of every campaign or content you put out there.

For optimization
From engaging to your Facebook posts to actions people take on your website, Facebook analytics provide you with very helpful insights to help you monitor whether the actions were taken by your audience align with your Facebook marketing strategy.

All these data will help you to refine your Facebook account and your website to take them in the direction that you want. Maybe by changing your copy or updating your call to action.

Scheduling posts at the best times
Facebook Analytics provides data about when your audience becomes most active including the times in a day, days in a week, and months in a year. And what you want to do is to post during these times so more people can see your posts.

Also, check what type of posts they engage more and they create more of these content types.

Performance reporting
If you offer social media marketing or management services to other people or business owners, Facebook Analytics is a great place to get some of the most significant data that you want to report to your clients.

You can easily export or screenshot the graphics in PDFs for a handy report.

Facebook Analytics has some great insights that you can use to help improve your overall Facebook strategy. It is a powerful tool that you can use to help track whether your goals are met.

If you haven’t leveraged the power of Facebook Analytics, it’s time to dig deeper and get insights on how you can start improving your Facebook game.