As you already know, having a fast loading website is very important as it can affect the performance of your website, user experience, and conversions.
People are generally impatient when it comes to slow loading websites. They don’t have time to wait for your page to load and exit right away. Thus, you lose traffic and the worse, potential customers. Plus, with a slow loading website, you have no chance of ranking in SERPs.
Here are 5 simple steps you can do to have a faster website:
Create a static website
This may sound very unappealing but having a static website loads way faster than dynamic websites. Visitors can browse faster and pages load faster. But, if you want to have a user-friendly and stunning website that requires complex codes and the more complex codes means the slower your website loads.
However, if you want a stunning website (which for sure you do) then following the next 4 steps.
Compress images and videos
If you have images and videos on your website make sure that you compress them first before uploading them to your website. You can use TinyPNG or Compressor.io for your images and Handbrake for your videos.
Compressing your images and video file sizes will greatly affect your website’s loading speed and make it faster.
Use website caching
Caching system will generate static versions of your website pages so visitors will only have to draw website data from your server once and then they will see the cached versions thereafter. Caching can significantly increase your loading speed for your visitor.
If you happen to be a WordPress user, there are many free caching plug-ins that you can try and explore.
Minify your CSS and Javascript codes
If you are not comfortable dealing with programming codes then you might want to ask someone to do this part for you. However, there are online tools like CSSNano that can help you do this with the less technical procedure but if you want to keep it safe better have a pro.
The term “minify” is programming jargon that defines the processes of eliminating unnecessary characters in the source code to make it simpler and easier for the search engine robots to read.
Minifying your HTML, Javascript, or CSS codes will help boost the speed of your website so it loads faster.
Apply CDN
A CDN enables the instantaneous transfer of assets required for loading Internet content including HTML pages, stylesheets, javascript files, images, and videos, etc. so the website loads faster.
CDN improves user experience and faster page loading times. A CDN can minimize bounce rates and increase the amount of time that visitors spend on your site.
There is so much at stake when your website takes too long to load and deliver content to your visitors. Just remember, the faster your website means the more visitors will stay and the more chances you have to turn visitors into customers.