It is also what beginners do to start familiarizing themselves using Ads as boosting posts is one of the easiest ways to create Instagram ads.
How easy?
Here are 5 steps you can follow to start boosting your Instagram post:
Step 1: Choose a post
The first thing you need to do is to choose a post that you already have that you think has more potential of grabbing the attention of more people. If you want to boost your product post, you can too. Just simply choose a post where you tagged your products whether in an image, video, or a carousel post, then boost it to create an ad.
Tips:
- Use high-quality images with strong focal points to grab peoples’ attention
- Add a compelling caption to go along with your image.
- Add a clear call-to-action
Showcase your brand by adding your logo and using consistent colors, fonts, and the look and feel of your images or video.
Step 2: Select your goal
After choosing which post to boost, you then choose your goal. That is the destination where you send people after they click on your ad to take action.
Your goal could be:
- Get more profile visits to increase your following and increase brand awareness
- Drive traffic to your website and increase conversion
Point them to your inbox so you can start a conversation
Step 3: Set your audience
Now that you’ve chosen your post and your goal, it’s time to target the people similar to your most prominent fans or depending on specific demographics.
In choosing your audience, you can either:
- Create your audience based on your current customers’ interests or the current demographics that you target.
Or, you can choose an automatic audience where Instagram will be the one to set your audience based on the profiles who are engaging with your posts. This is for people who are unsure who to target with their ads or for people whose main goal is to increase brand awareness.
Step 4: Set your budget and term
After setting the audience, you now have to determine how much time you want to run your ad and how much budget you want to put in. Setting the appropriate budget and time will help Instagram find the best people and the best places to show your ad.
Your ad budget affects the reach of your ad. Technically, the more you spend, the more you grow the number of people that you can reach.
Instagram will also automatically adjust your ad to wherever it gets more impressions or conversions whether in feed, stories or Explore on Instagram.
Step 5: Monitor
Congratulations! You should now be able to start boosting your posts. But there’s one more! You have to make sure that you monitor how your ad is performing. This will help you get a better understanding of what’s working and what’s not so you will be able to create better ads in the future.