A good landing page should be engaging to visitors, should provide all the information about your service or product, and convert your visitors to paying customers and what gets the latter done is your CTA button.

CTA is the most important element to a landing page because it the door towards completing a goal. Hence, creating a great CTA is very critical.

Like reading an article, people won’t read something they aren’t attracted to. The same thing is to CTA. CTA should be attractive, compelling, and clear so visitors know exactly what they are getting into.

Here are 5 easy steps to creating a highly converting CTA for your landing pages;

Choose words wisely

Avoid using friction words in your CTA. Friction words are words that suggest that your visitors have to give something to get something in return like ‘buy now’, ‘sign up today’, ‘donate now’, and the likes.

Instead, try using friendlier words like ‘discover’, ‘learn more’, ‘get it here’, ‘join now’ or words that suggest giving or offering to your visitors without the idea of taking something from them.

Make it personal

When thinking about what copy to write on your CTA, think about how you can make it more personal, clear, and direct. It has to be inlined with your sales copy and should make your visitors feel that they need to take action by clicking your CTA.

Focus on a single goal

Avoid adding two or more CTAs with different goals on a single landing page. Focus on a single goal and use a single CTA. Adding several different CTAs on a page will only confuse your visitors.

You can use the same CTAs several times on a page especially if your copy is long but if your copy is not that long then a single CTA is enough.

Make it stand out

Your CTA button should use a contrasting color on your landing page. You want to make it pop and stand out so it is highlighted.

While many people think creating a CTA button is no brainer, it’s what makes a difference to others who spent time mastering the art of creating a highly converting CTA.

So, the next time you create your CTA button, follow these steps so you are guaranteed to create a CTA that will surely do the job.