Instagram is definitely one of the best venues for businesses to grow. With many businesses using Instagram, sure there is a huge pile of competition out there. But if the right strategies are used, you’ll surely get the most out of your Instagram Business account to grow your brand.

Here are 5 things you probably haven’t tried on your Instagram Business that will change your game plan today.

Grow your list organically

Seriously, don’t buy likes and followers. It’s not going to do good in your business at all. But if you want to fast track your number of followers, aim for at least 10k followers first. because once you hit at least 10k, Instagram then gives you access to ‘Swipe Up’ links feature to your stories which allows you to drive traffic to your website.

Using organic techniques to grow your followers list is not overnight. You need hard work and time. But if you apply the following tips and you do it constantly, then your 10k followers is not that far away.

• Hunt for hashtags that are related to your niche and engage with people who are posting about those topics.
• Run Instagram ads that target people who are interested in your actual brand.
• Drive competitions and games that interest your target audience.

It’s never going to be easy but with continued effort, it’s going to be worth it.

Secure the traffic

Make sure that you just don’t focus on the platform alone. check your website and see if it handles traffic efficiently. You don’t want to be driving gazillions of traffic to your website just to have it crashed.

Moreover, check your branding. Make sure that when your audience hops into your website from your Instagram, they would feel the same vibe. Branding is everything!

Use hashtags the right way

Hashtags are gamechanger and they still are. However, if you don’t get real with your hashtags, it can hurt your engagement too.

Therefore, spend time searching for hashtags that will only be related and appropriate to your brand or a specific post. Don’t flood your post with 45 hashtags with only 10 appropriate hashtags. Remember, get real!

Highlight your products

The feature which allows you to tag your product in a post is not new but many businesses are not taking advantage of this yet. This allows your audience to view and shop your product without having to leave from their Instagram feed. Cool, right?

However, Instagram has requirements before you can apply this to your post and you might want to check it first so you can start using it.

Reach more people

This is probably the best feature you can make use of your Instagram Business account and that is to cross-promote and reach even more people.

Instagram is a great platform to grow your business and reach people, but wouldn’t it be great to promote in many other platforms at the same time and double or even triple the people you can reach?

Almost any other business or platform can become a cross-promotion partner of your Instagram business – your email marketing, Facebook and more.

Growing your list could take the most time if you do it organically but is a surefire way to grow your business.