Billions of people visit YouTube every day and so creating a video ad for YouTube is a great way to boost sales for your business.

But how do you make a video that actually converts?

Here are 5 quick tips to help you create a YouTube video ad that converts.

The Five Seconds Rule

The Five Seconds Rule is actually about making sure that the first five seconds of your video is going to catch the attention of your viewers.

People decide whether they want to watch your video or not during the first five seconds of your video. Therefore, make sure that it’s appealing and compelling at the same time.

Make your video engaging

Keeping your audience engaged from the first five seconds and beyond could be quite challenging. But when you combine great message, entertaining video, excellent editing skills, and valuable offer, it’s so hard for viewers not to engage.

Vary video length

When creating a YouTube ad video, you want to check all possible factors of your conversion and one of that is video length.

That is why it is recommended that you produce the same video in varying length let’s say an extended version. Then, use videos in varying lengths to further tests that work best and converts better.

Always use subtitles

Videos on mute are now a trend and most of the time, people will only tap unmute only when you’ve caught their attention (remember the Five Seconds Rule). Therefore, to ensure that your message will get across to users who have your video muted, you have to add customized subtitles.

Create an attractive thumbnail

Thumbnails alone can attract viewers for your ad that is why you also have to spend time designing and creating a thumbnail that will make people click on your ad.

And those are our 5 quick tips in creating a YouTube ad video that converts. If you have any questions or if you need help in creating your YouTube ad video or any type of videos, contacts us today!