As you know, Black Friday sales total one of the biggest online spendings in a day in U.S. history. No big deal? I don’t think so!

This is why businesses and brands always look forward to this day because people are more inclined to make purchases online.

Will you let this day pass without making sure you make the most out of it as a business owner?

NEVER!

Here are 5 tips you can do to make sure you get more conversions on your black Friday sale;

Create and plan your sale ahead of time

You want to make sure that you offer something that your audience will never resist. Make sure you plan of time which products or services you want to put on sale or if you are planning to offer bundles, then you have to plan it ahead of time. You want to be clear on what you want to offer so your marketing efforts thereafter will be cohesive to what you are offering.

Optimize your website

Especially now that some places are still under strict quarantine, you want to make sure that your website will never run into a problem when the sale day arrives. You want to make sure that the purchase and checkout process will be smooth. Don’t forget to double-check that your website works great on mobile too because people just use their mobile phones when doing online shopping.

Plan and schedule content

Remember, when I told you that you have to be clear on what you’re going to offer in your black Friday sale? Yes, because you want to be able to plan and create your content ahead of time. And if you’re not clear on how you’re going to do your sale then it would be hard for you to get all your content together. Remember, the earlier you put out the news about your sale, the more people you are going to reach out to.

Make the most of social media

When your content is ready, get it out there as soon as possible. Make teasers of your products. You want to create that excitement for your audience so they will look forward to your sale. Social media is free and you can schedule your content ahead of time so all you have to do is focus on engaging your audience and boosting that excitement.

Consider doing ads

The only way to get more conversions is to have more people support you on your sale. And if you are someone who is not reaching that many people on social media organically or you still have little followers and audience, you want to consider doing ad campaigns. It could be on social media like Facebook and Instagram. Although you will have to spend some extra cash, if done correctly, ads can do so much on your campaign and boost your conversion.

So, have you got your Black Friday Sale rolling? If you do, congratulations! And for those who are still thinking about it, just days more to go but you can still pull it off. It’s always worth to try!