Knowing what type of video is the best fit for your video marketing is very important. From social media to TV, there are several types of videos you can make in conjunction with your marketing.

Once you have written out your video marketing strategy, you can start about which video type is best to use.

Here are the 5 most common types of videos you can use on your marketing:

Social media
Social media videos are the most common video types marketers use today. Social media videos are usually short videos created in different dimensions to fit different social media platforms.

These videos are usually for entertainment. They’re playful, fun, engaging, and meant to be shared and go viral.

There are no limits to what videos you can create for your social media. From your company to your products and services, you can create as much video content as you can.

Commercials
Commercial’s main purpose is to advertise. They are short but attention grabbers and with the very specific product as a highlight. You’ve probably watched a ton on TV and video platforms such as YouTube.

Commercials are often under the 30-second frame. With such a very short time, commercials are meant to be memorable so consumers remember them easily.

Explainer
Explainer videos aim to provide information or educate your audience. It can be about your company, your employees, products, and services, or anything specific.

Any type of video can be an explainer video but what sets explainer video apart is that it focuses on solving a particular problem.

Testimonials
Testimonial videos are one of the most powerful types of video you can use for your video marketing as they show and tell your audience about satisfied past customers who have positive experiences with your product or service.

Testimonial videos can significantly influence your audience’s buying decision. Plus, these types of videos boost your brand’s credibility and awareness.

Product videos
Product videos are videos that highlight your products and services showing people their features and how they help solve people’s problems. Especially if you have new products in the line, creating a product video can help introduce them to your audience.

Product videos are usually short videos and are usually added to on product page.

Knowing the difference between these video types will help you decide what type of video will best fit your marketing goals.