Yes, it’s great to do marketing but can be tiring at times, right? Especially when you’ve done all marketing types, but you’re not getting the results you want.
What if I told you that you could turn your customers into marketers?
Yes, you heard it right!
And that means they would do the marketing for you while you sit and watch your conversions go high.
Sounds like too good to be true? But it’s not impossible because it has worked for many businesses and brands and you can do it too!
How?
Here are 5 ways you can do it for your business;
Get more reviews and ratings
Building the trust between your brand and your potential customers is very critical and having significant numbers of rating and reviews will build that trust and drive more product sales.
Reviews and ratings are social proof by past customers that they love and enjoy your brand. These send a signal to your potential customer that your brand has good service or products that actually work for people like them.
What you can do:
Make it easy for your customers to leave you a review on your website, Facebook or other platforms. You can also send emails on your customers’ list and ask them if they could share their experience with your products and services and then link to where they can leave their reviews.
Incentivize your referrals
Create promo, coupons, or giveaways for your customers who can refer a friend. By incentivizing your customers to promote you to their friends, family, colleagues or share on their social media, you spread the news about your products and services. And who doesn’t want some goodies, right?
Your customers would be more than happy to help you market your products and services by referring a friend if they get something for free!
What you can do:
You have to choose incentives, promo or prize that your customers can’t resist. Tell them to share it around and make it clear in the mechanics that they will only get the reward once they refer someone. Lastly, make it fun!
Establish a loyal community
There’s no better place than a community of your loyal fans and customers. By creating a specific place where your customers can share experiences, ask for support, throw in their questions and just socialize with others, you create an empire of loyal customers that are active marketers of your brand.
What you can do:
You can create a membership site, a forum portal or a social media group where you ask all your loyal customers to join in. Make sure you keep your community engaged and active and don’t forget to throw in some party, giveaways and loads of fun.
Create video testimonials
Video testimonials are way more powerful than just pure written ones. Thus, you must take time in creating and gathering video testimonials from your loyal customers.
Video testimonials are a great addition to your website, product page, landing pages, social media, marketing ads and even on your email marketing campaigns.
What you can do:
Reach out to your loyal customers and ask if they are willing to give their testimonials via video. Of course, don’t forget to incentivize them for their testimonials so they are more likely to say yes.
Gather user-generated content
You don’t have to create content from scratch all the time. User-generated contents, these are contents about your business or brand that your loyal customers make, are readily available for you and are more effective and compelling.
Why?
Because these contents are straight from people who have good experience with your products and services.
What you can do:
You can take contents from your forum, membership site or social media groups that you can share around or you can create a branded hashtag and tell your customers to use it when they have to talk about products and services so it’s easier for you to search these contents.
User-generated contents are very powerful. It can boost your online reputation, build brand trust, spread brand awareness and drive more conversions.
You see, it’s not impossible to turn your customers into your very own marketers. No need to spend loads of $$$ for ads, no need to constantly sell, no need to exert as much effort as you did when you started, marketing is made easy.