Gone are the days when you have to create a website from scratch. Nowadays, it has never been easier to build and create your website even in under 20 minutes.

That is why the odds of your website having an identical twin out there is vast.

So, how do you stand out?

Simple! Create personalized and unique content.

After all, the design is just a tad bit factor of why people come back and visit your website. But of course, do your best to make your design stand out too.

Here are 5 ways you can add a bit of personality to your website to make it stand out:

Add personalized images and videos

The most common mistake people do is to use stock photos or videos across their website pages. You don’t want to do that because although there’s no wrong with using stock photos, you have to use your own images or videos whenever you can.

Your audience will always want a piece of you and your brand and by showing them real and genuine images and videos, you create that sense of trust and credibility for them.

Tell your brand story

Your about us page should not just look like a regular bio. You have to tell and share your brand story with your audience. People love to hear real stories that either inspire them, entertain or motivate them.

When you tell your brand story in a detailed way, your audience relates to your story and they see your brand as authentic and trustworthy especially when they know that their stories or values align with yours.

Introduce your team

Another cool thing you can do to add extra personality and interest to your website is to introduce the people behind your brand. people would be interested to know who is running behind the brand they follow or love because they feel like they take a part of it.

It would be better if you could share a little background story of these people too.

Be conversational and build a connection

The way you put all your words together in your website plays a huge factor in the whole personality of your brand. So, make sure that you speak to your audience, the way a normal person would do whether on your written copy, audio or video, or blog content.

Make it conversational, appealing, sympathetic, vibrant, and fun! Just make sure you stay consistent with your brand voice across your website and across your brand in general.

Add a chatbot

Some might say chatbots are obviously robotic but with the right setup and wording, you will be able to make your chatbot sound as human as possible and create informative conversations, fun and somewhat spontaneous.

The goal is to make sure you have ‘someone’ create connections, conversations, or answer FAQs to your visitor 24/7 so you don’t lose a customer without reaching out to them.

So, if you’re website is not getting much traffic lately, maybe you forgot to add your personality to it.

Start applying these ideas on your website and make it stand out today!