Marketing automation is the process of making tasks automated or scheduled so people do not need to do repetitive tasks. Rather than doing things manually and routinely, people can just set it up once and let a tool take care of everything. This can help marketers and small business owners take some off their plate so they can do more and achieve more.

Here are 5 ways you can do marketing automation for your small business and make things a lot easier;

Automating messaging and collaborations

Some automation tools allow you to send a notification to team members once a specific trigger is done and this helps streamline your messaging and collaboration on every responsible department so you can keep everyone on the same page.

Automating email sequences

Sending the same emails to a hundred people already very time-consuming and exhausting. What more to thousands or millions of people?

But by adding automation to your email sequences, you save so much time and energy. You just set it up once, write your content, set up notifications and you’re all set.

Automating sales funnel

Some people just need more convincing efforts to have them buy your services that is why setting up your sales funnel is very important. Sales funnel helps you nurture your leads from pre-purchase to post-purchase phase.

Automating lead segmentation

The ability to segment your leads to different criteria is very important because it helps you create emails that are only relevant to them hence helping you nurturing them in a more personalized way. Some automation allows you to add tags or labels as they enter your funnel or automation. And this saves you so much time and allows you to send emails to a specific segment efficiently.

Automating your reports and analytics

Having easy access to reporting and analytics of your marketing is essential because you want to be able to monitor how your marketing efforts are doing anytime you want. And by using automation tools that help you retrieve these reports and analytics easily is a game-changer.

These and more are what marketing automation can do to help you and your business grow. And there are a lot of automation tools available both free and premium. Plus, automation tools are constantly improving their features to help more small business owners and marketers like you.

So go ahead and explore the different automation tools that you can use for your business and start realizing how easy it is to run your marketing efforts using automation.