Building trust with your target audience will help you boost your conversion because people will only buy from a business that they are confident with and people will only believe you when they see proof. Hence, you have to work on your social proof.

Curating social proof and showcasing how others trust your brand will significantly improve the confidence of your audience.

Here are 5 ways you can get social proof and use it to boost your brand trust;

Ask for reviews

Make it easy for people to leave their reviews. It could be on your Facebook page, your website, Google Business, or any other venues such as Angie’s List or Yelp.

Gather testimonials

If you have a list of loyal customers that you know would love to share their testimonial, then tap them. Reach out to them and ask them if they would be willing to share their testimonials for promo purposes. To give them more reason to say yes, give them gifts or any incentive in exchange for their testimonial.

Collect client logos or trust seals

If you have worked with famous companies or you have earned a trust seal of any kind from a review website, stores, or received awards, collect them and showcase them to your audience.

These types of social proofs are very powerful when it comes to boosting your brand awareness.

Support local or charity events

By going out there and being active in local or charity events, you expose yourself out there. You allow people to see you and your business in action which in return helps improve your brand trust. Show people the causes that you support as a business. This alone can significantly boost your brand reputation.

Collaborate

If you can find other note-worthy brands that you think you can collaborate on something with, reach out to them and ask if there’s a way you can collaborate on a project. Collaborating with other businesses will help you grow your audience and at the same time build your online reputation and trust.

Work with influencers

Influencers are one of the best people you can work with if you want to significantly boost your brand awareness, brand trust, and your overall online reputation.

Influencers have a very powerful opinion and if you can create a good relationship with them, you are surely getting so much in return for your business.

There are many ways you can gather social proofs whether online or offline. Just remember to also recognize bad or negative feedback from your audience or customers and make it a venue to turn them into loyal customers.

Now, that you know how you can gather social proofs for your business, start working on them now and use these social proofs to boost your brand trust and implement these on your marketing strategies as well.