Google My Business is not just a listing directory. There’s so much more you can do as a business to expand your online presence using your GMB and most of all you can use your GMB to market your products and services.

Like any social media platform, Google My Business allows you to post content on your GMB account to attract more potential customers.

Here’s what you can do with your GMB account to talk people into buying your products or services;

Post
Share an update on your GMB using an image, video, and description. It can either be about your new products or services or maybe some exciting news or updates about your business.

Event
You can also create and share an event on your GMB that your potential customers can see. You can also add a call to action which you can use to direct your visitors to sign-up pages or event landing pages.

Offer
Another thing you can do is to offer your potential customers a discount or let’s say a coupon. This will help you attract more potential customers.

Answer questions
People can ask questions directly to your GMB account and what you can do is to make sure that you visit your GMB account regularly so you can respond to these questions promptly.

Action Button
In your GMB account, you can add a call to action button to either send your business message or make a reservation or appointment. Make sure that you enable this feature so your potential customers can reach out to you at any time.

Google My Business is a very powerful platform that businesses should take advantage of. The fact that it’s also free makes it ideal especially for small local businesses as it can definitely boost your local SEO efforts.