With almost half a million new accounts created in a single day, Facebook has remained the social media leader in the number of users. And with its dominance in social media marketing, Facebook developers constantly come up with new ad formats to meet different businesses’ needs.

Here are 6 Facebook Marketing formats you can try for your ad:

Video Ad

A video ad is probably the most commonly used Facebook ad format nowadays as people love to consume videos. Facebook allows different dimensions and formats of video ads too. You can use regular short videos, GIFS, or In-Stream videos – the longer ones.

Image ads

If you don’t have the luxury to produce a high-quality video for your ad, your best option is an image ad. It’s easy to produce, fast and easy. Image ads are great for brand awareness and driving people to your website.

Carousel ads

For a more detailed, creative, and interactive form of ad, carousel ads are your best bet. This ad format allows you to add up to 10 images of videos altogether. You can dive even more by giving more details on each slide about your product or services and or tell a story. Plus, you can add different links to each slide too.

Collection ad

Collection ads are perfect for showcasing a collection of your products. It is best shown in the Facebook feed. What it looks like on the feed is you have a main image or video and then 4 other smaller images or videos underneath the main image or video.

Slideshow ads

Slideshow ads are a great ad format if you want to showcase different images in a video-like format with text overlays and background music. This is also very easy to produce. You just need your images, a video editing tool your comfortable using, and background music.

Lead generation ads

Lead generations ads from the word itself is an ad used to get leads. when a user taps on the image or video it then shows an opt-in section where users can add in their information. This is great for growing your list and at the same time for brand awareness.

Whatever Facebook Ad format you choose for your business, make sure that you use the one that will best represent your ad, one that will help you reach the goals of your ad, and one that you know you can produce best.

Have you done Facebook Ads? Which format worked best for you?