First impression matters and when it comes to your website, it’s your homepage that makes or breaks your visitors’ first impression of your brand. Thus, you have to make sure that your homepage is well-designed, concise, and compelling.

The homepage is your visitors’ starting point for exploring your website. Without a functional homepage, your visitors will get lost.

So, how do you create an excellent homepage?

Show your brand
From the colors, fonts, and logo, your homepage should reflect your visual brand identity.

Make sure to add your logo on your header and use consistent colors and font pairings.

Highlight your brand statement
Brand statement or tagline, whatever you call it, you have to highlight that on your homepage. Most of the time, people add it as a text overlay on their hero image or add it boldly below the hero section.

Your tagline summarizes what you do as a brand and so for first-time visitors who have too little knowledge about your brand, a brand statement helps them understand your brand more.

Navigation menu
Your navigation menu is also very important on your homepage because they act as a portal for your audience to explore your website. So, without a clear and proper menu, people will immediately leave your website as they find it hard to navigate.

Also, try to limit the number of menus you have. You can also create dropdown menus to keep them tidy.

Add call-to-action
Like all other businesses, your goal is to get more leads and convert leads to conversions, right? So, make sure that your CTA should be clear on your homepage.

Most websites add a CTA on their hero section because it’s what visitors get to see first. But aside from your CTA on your hero, you can also add another CTA as it scrolls down to the bottom part of the page.

But remember to always highlight the CTA that leads to your most important program or to something that you prioritize as a business.

Use brand images
Make sure to use brand images on your website. The images should be high-quality, informative, and appealing and should aesthetically complete your homepage. All while being consistent with your visual brand identity.

Remember, to optimize your images so they won’t affect your website’s loading speed.

Add your socials
Adding more social profiles to your website will help your visitors validate your authenticity and reputation as a brand.

Don’t forget your footer
Your homepage should have a footer. Your footer serves as a section where you can add more details about your website, add in your contact details, your website’s sitemap, your copyright, etc.

It is also where you can add other links to pages such as your FAQs and maybe other sites you’re affiliated with.

The homepage is the most important page of your website and so it is only reasonable that you spend time and effort making sure it looks great, it’s functional, and is informative for your visitors.

But the bottom line is to make sure that your brand will be highlighted not just on your homepage but on all your pages.