You already know how video marketing can be so powerful and effective in helping you reach your business goals, right?

And now that we’re already in the holiday season, don’t you think we need to pump up our video marketing game?

Creating holiday videos are the best way to promote your business or your brand without having too sale-sy.

The key is to tap into people’s emotions and take advantage of the holiday rush.

If you don’t have any idea what types of video you are going to make for the holiday, let us give you 6 ideas to start with;

Christmas Feels

A Christmas video that purely touches the emotion of your audience is a great video to start. No selling, no sales lines, just pure Christmas magic.

Maybe you can create a video about how the company is giving back to the community during this holiday season. That may sound so simple but people love videos that they find valuable and most especially, videos that trigger their emotions.

You may not be directly selling a product or telling people about your promo in this video, but the fact that you can get viral and more people are going to watch your video, that alone can help you boost your brand awareness and even conversion.

Holiday Promo

Create a video about your holiday promo, about the products that you offer discounts with, or maybe your Christmas bundles.

This type of video is quite direct selling however if you give it a touch of fun, creativity, and personalization, people would love to engage in your video and you then get a high chance of a conversion. After all, it’s the sales that you are after during holiday seasons.

Holiday Tips or How-To Videos

The holiday season can be pretty overwhelming. And with fun and excitement comes different types of circumstances that people may find difficult.

This is the best time to step in and create videos that help people solve certain problems during the holidays. From teaching them to decorate a Christmas Tree to baking a cake, there are tons of content ideas you can create that are focused on the holidays.

Of course, make sure to highlight your product or services on your content.

Holiday Greeting

Wouldn’t it be nice to gather all your employees or your staff and create a fun greeting video for your customers, clients, or just anyone who passes by your feed?

Another video idea that you can create is a holiday greeting video. It’s also the best way to showcase everyone behind the business and just say a quick but sweet greeting to everyone who supported your business all year round.

Holiday Event

Giving your audience a little sneak peek or access to the full event through video is another great idea. If you are having a little gathering whether online or offline, share some clips with everyone.

People would love to be somehow involved in your event. And it’s a fun way to showcase what your brand or company is up to. Plus, people love the behind-the-scene type of video content.

Year-End Highlights

The last idea we have on the list is creating a year-ender video that highlights all your milestones through the year, your wins, successes, top employees, top products or services, generally anything significant that happened in the year.

This type of video is perfect to help you boost your brand awareness and your online reputation as a brand or business.

These are only some of the many ways you can take advantage of the holiday season by using a video marketing strategy. Just remember, you don’t have to sale-sy and pushy, with the right message and some creativity, the marketing part can happen naturally.