Landing pages are specifically created to highlight and promote a single campaign or a single product. In contrast, a website contains information about your brand or business in general.

A landing page is often just a simple and concise page that has fewer distractions to make visitors take action. While some landing pages can be long and complicated, the simplest landing page can become effective in conversion.

Usually, a landing page is created to collect email addresses to get more newsletter subscribers, have people sign up for your event or webinar, and download a freebie such as an eBook, checklist, or book.

Depending on your marketing goal, your landing page can vary.

But what should be included in your landing page to make sure it converts?

Aside from making sure your landing page looks professional, responsive, and aesthetically pleasing, here are 7 elements that you should include in your landing page to make sure visitors take action:

Headline
Create a compelling headline for your landing page. Make sure it’s a headline that clearly tells visitors what the page is all about, what the offer is, and what it is for them. It should be compelling enough so visitors would like to know more about your offer.

Copy
Your landing page copy should clearly tell your visitors what’s the goal of your landing page. More so, it should address clients’ pain points. Tell your visitors what’s in it for them if they take action, what they’re going to get, and how your product or service can solve their problems. Make sure to format your texts in a way that it’s clear, well-emphasized, and easy to read.

Lead capture form
Use a simple lead capture form that would not require too many details or questions. You want to keep it concise and direct. The more details or questions you require on your lead capture, the higher the chance of your visitors exiting your page without even seeing your offer.

CTA
Include a specific call to action. Make sure to avoid generic ones like ‘Download Now’, or ‘Learn More’. Make it more specific, personalized, and actionable. You can then name your product or make it more specific to your offer such as, ‘Download Your FREE Planner’, or ‘Yes, I am In.’

Highlight reviews
Don’t forget to include reviews and testimonials on your landing page. These are powerful elements that can make people trust you, and therefore willingly take action. It also makes them realize the value of what they are going to get. Plus, it creates trust in visitors to your brand.

Disclaimer
Don’t forget to include a disclaimer to assure your visitors that the information they provide will be secure. You can further add a privacy policy too. This will in a way get rid of your visitor’s objection to giving out their information.

Thank you page
Thank you pages are most of the time neglected but it’s actually a very important part of any landing page. You want to make sure that your thank you page looks as professional as your landing page. Here is where you also want to include important details or instructions as to how they are going to get the offer. So, make sure that you don’t forget to create a thank you page.

If you add all of these elements to your landing page, your visitors will be more likely to trust you and willingly give out their information just to get your offer.

So, we urge you to review your current landing pages and make sure to pattern your future landing pages with these elements.