If you have been using Pinterest for your business but are not taking advantage of Pinterest Analytics to help you improve your content, then you are missing so much.

Metrics are powerful data that you can use to better understand how your audience is consuming your content.

Here are 7 Pinterest metrics you should pay attention to help you understand your audience, create more engaging contents, increase traffic and boost engagement;

Impressions

Impressions are the number of times a specific pin has been viewed, whether on a user’s feed, category feed or appeared on search. You can use impressions to define which content being viewed by the most number of people.

Save or re-pins

This is a metric that tells you how many times a specific pin has been saved to other users’ Pinterest board, which is how new users get to find your content.

Clicks

Link clicks tells you about how many users actually clicked on your pin and taken to a new destination like your blog, website, or from an existing pin. This will also measure how much traffic a pin is getting.

Top Pins

Unlike other social media platforms where posts can easily pass your feed, Pinterest highlights your top pins. These pins are the ones that are doing great over time. The more top pins you have means your content is doing really good.

Audience affinity

This metric is specific for your boards and categories. This measures which of your categories and which of your boards have gained the most engagement.

Unique monthly visitors

This metric tells you how many new visitors you are getting each month. This metric is helpful if you want to gauge if you are doing great in your brand awareness efforts.

All-time

These metrics show you the complete history of your Pinterest Business account. It will also show you the most popular pins, boards, and categories that ranked highest in searches.

Pinterest Analytics helps you learn about your overall performance on Pinterest. It tells you what content, both paid and organic, works best on Pinterest.

Use these metrics to better understand how users consume your content and how you can improve your content strategy so you can further boost traffic, gain more users, get more conversions, and grow your business.