To create a successful video ad, you must plan first [Seriously, who shoots a video without planning what, how, and when to shoot?]

Planning helps you get clear on what to do first, how to do it, and when to do it so you can set a schedule and have a more streamlined process in creating a video for your campaign.

Furthermore, a carefully planned video campaign will save you so much time rather than having to repeat the whole process just because the video you created is not something you’d like to put up.

Here are 7 things you need to consider when planning your video marketing campaign to make sure you come up with an effective video ad:

Target Audience

Who are the specific people you’re creating the video for? You must start with this question because you want to base the rest of your planning here. You have to be clear on who your target audience is.

Video marketing goal

What’s the purpose of the video? What are the goals that you wish to achieve in creating a video ad? Define your marketing goal in your planning because you want to create a video that helps you achieve your goal. Is it to get more conversion, to get more sales, have more people join your event, or buy your course? Whatever it is, you have to set a defined goal.

Timeline

You have to stay efficient in your schedule so always set a timeline in your video ad creation project especially if you are targeting a specific date as to when you want to publish your video.

Location

It is also important that you identify the locations as to where you want your video to live. Is it on your website, on social media, or ads? Wherever it is, you have to identify them in the planning so you know the best dimensions or set up to use before you can repurpose it to other channels or location.

Budget

Videos can be a little expensive especially if you are aiming for a more professional video ad. However, there are also many ways where you can create a professional-looking video with very little budget. At the end of the day, it depends on how much you are willing to spend on your video ad.

Type of video

Depending on your campaign and your business brand, you have to also identify what type of video are you planning to create. Would it be animated or a live-action video? Would you need extra people to join you in the video? Would you do it alone? Do you need to shoot in a different location or just in a studio? etc.

All of these are part of the creative requirement of your video ad and the more requirement you set, the more expensive it’s going to be. So, think about your budget when setting your creative requirements.

KPI

Of course, you have to set a KPI or Key Performace Indicator of your video marketing campaign. Your KPI is dependent on the goal that you initially set for the campaign.

Your KPI is an indicator of whether you have achieved your goal or not.

And just like any other campaign, you have to have access to metrics or analytics of how your video ad went so you know if you have achieved your goal or not and how can you improve your video ad in the future. Metrics also help you to gain a better understanding of how your audience is consuming your video content.

So, before you jump into recording your video, make sure you plan first and consider these 7 factors. This will help you streamline your process, productivity, and create better video content.