A regular newsletter is a simple yet effective way to stay connected and engage with your audience. It’s a great channel to send updates about your launch, new products, events, and promos.

And with the birth of many robust email marketing tools, sending newsletters has never been this easy, efficient, and effective.

Email marketing enables you to target particular segments of customers or even specific people. Offering personalized emails like customers’ special birthday deals is just one of the many ways to do this.

Here are 7 tips to keep your email marketing effective:

Build your list
When building your list, you have to do it in the right way and not by just collecting random emails without the owners’ permission as that will get you in trouble. Offer something valuable that would want people to be part of your email list. Also, make it clear to them that when they submit their emails, they will be receiving emails from you.

Adhere to the law
When sending marketing emails, you have to make sure that you are adhering to the CAN-SPAM Act. The rules include having a clear and non-deceptive headline, providing clear info about you and your business in your emails, and clear instruction on how to unsubscribe that’s if your audience wishes to opt out of your list.

Always give value
Who loves spamming? No one! Keep in mind to always give value to your audience in your emails. Don’t spam them with marketing or promotional emails. Provide them with emails that would want them to keep receiving emails from you. Yes, it is okay to send promotional emails sometimes but don’t make it daily. Learn to balance your email content so you can keep building your email list.

Love your subscribers
You have to understand your subscriber and why they subscribed to you in the first place. Make it your goal to convert these subscribers to loyal customers by constantly providing them with emails so that they can get value. They have provided you with their email and you must protect their information.

Stick to a schedule
Following a specific schedule when sending out your newsletter will help your audience know what to expect from you and when they expect your email.

Monitor your metrics
This is very important to not skip. Monitoring how your email went through is a crucial part of making sure that you are sending the right emails to the right people and at the right time. Metrics will help you understand whether a specific type of email is something that your audience may want to receive more of or not. Ideally, metrics will help you plan better email marketing.

Make it mobile-friendly
This right here is very crucial! Making your newsletter mobile-friendly is very important because people nowadays use their phones all the time. So, you want to make sure that your emails look good on mobile as it is on desktop.