When it comes to online shopping, shoppers should have in-depth knowledge of your product before they purchase. You can use high-quality product images or blog post about your product, but nothing beats engaging video.

“So, what type of video works perfectly in the e-commerce space?

Here are 7 video types that are best for e-commerce:

FEATURE

A type of video that describes the functionality of a product and explains to the customers how a certain product works.

EXPLAINER

This type of video educates your audience and builds trust at the same time.

In this video, teach your customers how to use your product by walking them through the complete process and answer all frequently asked questions.

STORY

Videos that tell stories get the most engagement from your viewers. Show the entire journey of someone using your product, starting from the implementation stage down to the result.

TESTIMONIAL

Highlight customers’ story who have gotten wonderful results from your product. This video naturally encourages viewers to try your product or services.

STORY BEHIND

Show your company/products’ journey. Sharing the ‘stories behind’ gives a sense of inclusivity to your customers.

PEOPLE BEHIND

Share your business mission, values, and vision and feature the people behind your business.

HIGHLIGHT

Make a video highlighting your products while comparing them to other products in the market in a subtle way. Promote your products but make sure you give the market at large an objective view.

These types of video may or may not give you the result you expect at first, that is why it is essential that you test and analyze so you will gain better ideas on how to make them work best.