Do you want to increase your chances of showing up on searches when people search for businesses like yours on Google?

Google My Business is one of the most effective SEO tools for anyone who wants to boost their overall search discovery on Google.

Here are 8 easy steps you can follow to create an optimized listing on this tool.

Create an account

To create an account, simply search Google My Business and then sign in. Make sure that the information you input is all correct and specific.

Company Information

Make sure that you allow Google to display your company’s information by ticking the box that enables the Google algorithm to scrape your information legally.

Geographical Radius

Put in the geographical radius where your business is set to serve; include physical and electronic in consideration.

Business Category

Don’t forget to add a primary and secondary business category that best identify your business.

Business Description

Add in a short description that best describes what your business is and what you offer. Keep in mind to keep the characters below 750.

Add Visuals

To make your listing more eye-catching and professional-looking, add in high-quality videos or photos. Don’t forget to add geotags, alt text and captions on your visuals.

Verify Your Account

You can verify your account either through phone or email. This step is very important so others cannot claim your business.

Reviews and Questions

Once your account is established, it’s time to solicit reviews from your customers and gather questions. Reviews will help you establish a very reliable account. This is very important as others base their trust on these. If they see that you have good feedback, they are more likely to do business with you.

Stay Engaged

Let people know that you are still in business by staying engaged and active through Google post. Just social media, in Google post you can share updates of your business.