To build your email list and your audience, you have to have a lead magnet that is valuable, effective, and one that converts. But what makes a lead magnet convert really?

Here are 8 things that make lead magnets convert:

One: Clear target audience
It has a clear message for the audience that it targets. It is specifically created for a certain group of people making it appealing in its own way for people who can directly relate to the lead magnet.

Two: Has the right format
Think about your target audience when deciding which format you want to deliver your lead magnet. Whether it’s a PDF, video, audio, or infographic, it has to be something that your audience can easily consume and take action right away.

Three: Has loads of value
Your lead magnet has to have value – something that provides a solution to your target audience’s pain points or problems. The more specific your lead magnet is, the more it is enticing for your audience.

Four: High-quality
Your lead magnet has to be professional-looking but does not fundamentally need to be created as a professional. There are already tons of tools today that allow anyone, even with zero knowledge to produce high-quality images, audios, videos, PDS, and infographics.

Five: Promo is subtle but effective
All lead magnets have promotional elements but for your promo to be effective, it has to be presented in a not so salesy way. If your lead magnet connects to a sales page, then make sure that your sales page looks good and well-presented and with a clear message.

Six: Simple funnel
The simpler your funnel is, the more your lead magnet converts. So, you have to think about the user experience when people sign up for your lead magnet. It has to be easy, convenient, and quick.

Seven: Strategically placed
The placement of your lead magnet can affect its conversion. Ideally, your lead magnet opt-in should be placed on your hero part; no scrolling is needed. If your landing page is long, make sure to place your lead magnet opt-in in several places.

Eight: Zero mistake
Make sure that before you publish your lead magnet or before you activate your funnel, everything is already checked multiple times to make sure everything is working perfectly fine and that your lead magnet itself is final and has zero mistakes. Yes, even misspelled words should be checked. Your lead magnet has to be good and great.